I was reading my YALSA- listserv today when I saw that someone had posted a link to the trailer for Scholastic’s new series, The 39 Clues. Not expecting much, I clicked on the link and was surprised to see that an entire website was already laid out…almost 7 months before the first book will be published!
The video is here. I have to admit- I am intrigued! I am a sucker for historical mysteries, though. I love the “National Treasure” movies more than any logical, intelligent adult should. And I do love Rick Riordan’s writing. Now, I am dying to get my hands on an ARC for “The Maze of Bones”, the first book in the series. I thought it was way too early for ARCs when i went to Mid-winter, but it seems like they must be out there somewhere. And while I am not a big fan of calling anything “the next Harry Potter”, I do like sound of this series and my students love any series books. They also love mysteries. I am hoping this will draw in a few more readers for my class next year.
While watching the video, I also had another thought. It seems that book trailers are becoming more and more popular. While they haven’t hit the mainstream too much, I do think I will show this trailer to my students. In the past, commercials for books seemed like a silly premise. Those were better left to movies and tv shows. However, kids today are inundated by media in all parts of their lives. Are book trailers or commercials the wave of the future? I think a trailer like this one would pull in a lot of students. I also think that trailers for many of my class’ favorite books would be great to watch. In class, we talk about the “movie in our mind” whenever we read our novels. Picturing what you read is a huge part of getting into the reading zone. It’s what makes you feel like you are in the story. So are book trailers/commercials a natural extension of that same strategy?
I hope we see more book trailers in the future. More book trailers that are professionally made and treated almost like movie previews. It’s a great way to get the word out about books and authors and also builds up buzz. Buzz is what sells books. Buzz is what makes my students go to the bookstore and choose a particular book. Right now, that buzz is usually from me or their classmates making recommendations. A perfect example is Jeff Kinney’s Diary of a Wimpy Kid. As more and more students read the first book, buzz kept building. Then, as we anxiously awaited the publishing of Diary of a Wimpy Kid: Rodrick Rules, the excitement was palpable. A perfect example of buzz building. Then, as soon as the book was released I had students who raced to the book store to buy a copy. Other students immediately placed an order for the book through Scholastic’s book clubs. Without any buzz, this would never have happened. And if book trailers will build that buzz, I think I have to be a fan!
This doesn’t mean I want every book trailer to proclaim “the next Harry Potter!” et al. But a quick trailer that I can show after I booktalk certain books can really pull in my more visual learners. It will be interesting to see if more series publishers go down this road and let us have trailers. Any thoughts?